Operational - Services
AEL seeks to provide a support role with respect to the realisation of your event, enabling you to focus on the sales, marketing and growth strategy.
The service level is by no means restricted to the tasks mentioned below, but provides a benchmark where our involvement, depending on your requirements, can grow the shows needs and future development.
Each client has different requirements for AEL services and following our consultation we can collectively determine the scope of works for your event.
Organising and event, whether large or small, is a very time consuming exercise.
Project management is one of the cornerstones of success.
Project management directs all the professional disciplines involved in the project and relates them to each other. Regular consultation and communication is the key to achieving a successful relationship and, at the end of the day, a successful event.
AEL is the project manager and we, in association with you, work with the sub-contractors by integrating them into the project and planning.
AEL manages all the primary and secondary processes, focusing on effective communication, proactive consultation and complete transparency. Our experience will ensure we are able to assist at the highest level, contribute in a constructive manner and work closely with your team to ensure all operational aspects are managed professionally.
Together, we can make the exhibition 'experience' a very positive one.
CASE STUDY
Our International Experience
During Sharyn's employment with Reed Exhibitions as Operations Director & Brett Pegler working as Project Management support to various Australian Exhibition Companies, we were fortunate enough to be involved in the Royal Flora Ratchaphruek event being held in Chiang Mai, Thailand.
Our roles were in the capacity of Project Director(s) reporting to the Managing Director of the Reed affiliate company in Thailand, Reed Tradex (RTX) and the Thailand Government - Department of Agriculture.
Key statistics on this event are: a) the area was held within an 80hectare site b) over 3.5million visitors attended the 3 month event c) the site, as well as the event, needed to be project managed.
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Photos of the Royal Flora Ratchaphruek Event - click to enlarge
Key deliverables of this project are detailed below:
- Efficient service support for participants and operators
total International countries = 32
total national/corporate companies = 22 - Efficient service operations for visitors and guests.
- facilitate information to all participants (National & International)
- facilitate the flow of information and content to/from participants and contractors to schedule onsite requirements therefore managing resources and costs to both RTX and participants
- Broker relationships between all stakeholders
- Provide single point of contact for International participants once plan has been approved
- Provide experience with respect to dealing with expectations of international exhibitors
- Proactive approach in receiving information from each participant which may have an impact to the participant experience at Royal Flora
- Manage RTX expectations with respect to contractor service
- Ensure service levels to visitors/guests by managing and controlling suppliers, with assistance from Thailand
- Compliance of BIE (Bureau of Int'l Exhibitions) and AIPH standard
- Play 'watchdog' with respect to BIE, AIPH and RTX international standards
- Provide 'Best Practice' procedures to the Royal Flora event.
- Contingency Plan
- Develop and implement contingency plan for specific services with constant review and updating to ensure practicalities
- Review plan with respect to impact to contractors & facilitate test phase
- Review associated cost impact
- Cost Performance
- monitor expenditure based on schedule process
- provide input on control measure for unforeseeable issues
- Secure obligated provision of infrastructure from DOA (Thailand's Dept of Agriculture).
- provide experience and input with respect to deliverables for the event
- provide consultant approach outside of RTX
- Project Management
- develop, implement and monitor critical path
- all national and international contractor management
- onsite management & reporting
- personal representation of RTX on the various Royal Flora committees